Chris Baker, Author at
Chris Baker

Chris Baker

Author at

Chris Baker owns and runs Corona Design and Communication, a specialist dental marketing agency.
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Posted in Posts

Dummies’ Guide to…seasons

Do you plan your marketing according to the seasons? Chris Baker explains how you can make the seasons work for you. The need for dentistry is consistent, right? There won’t be any major peaks and troughs across the year? That may be the case in terms of regular appointments and hygiene, but when it comes … Continued

Posted in Posts

Dummies’ guide to: converting patients

Chris Baker provides a guide to gaining new patients. ‘Converting’ patients – it’s a horrible term and does sound as if we are treating our much-respected patients as cattle rather than as human beings. Nonetheless, it is a well-known term in the fields of sales and marketing – it’s simply the job of turning potential … Continued

Posted in Posts

Dummies’ guide to: landing pages

Chris Baker explains the process of directing patients to the most appropriate sections on your practice website. A landing page is a single web page that appears in response to clicking on a search engine optimised search result or an online advertisement. The landing page will usually display written content that is a logical extension … Continued

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