Chris Baker

Chris Baker

Author at Dentistry.co.uk

Chris Baker owns and runs Corona Design and Communication, a specialist dental marketing agency.
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Seizing social media moments with Chris Baker

Chris Baker shares his advice for how practices can harness the power of social media platforms to promote their bleaching treatments. Tooth whitening is a great door-opener for many practices, whether it reaches people online, through social media or via more traditional avenues such as walk-bys, advertising or patient recommendation. It is an elective, entry-level … Continued

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Dummies’ guide to: converting patients

Chris Baker provides a guide to gaining new patients. ‘Converting’ patients – it’s a horrible term and does sound as if we are treating our much-respected patients as cattle rather than as human beings. Nonetheless, it is a well-known term in the fields of sales and marketing – it’s simply the job of turning potential … Continued

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Dummies’ guide to: landing pages

Chris Baker explains the process of directing patients to the most appropriate sections on your practice website. A landing page is a single web page that appears in response to clicking on a search engine optimised search result or an online advertisement. The landing page will usually display written content that is a logical extension … Continued

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Dummies’ Guide to Google part two – analytics

Can Google Analytics aid your practice’s success? Chris Baker follows up from part one to reveal all. ‘What gets measured, gets managed,’ said Peter Drucker. Google Analytics is a detailed website analytical package that Google provides free of charge (there is a premium version for a fee) that enables businesses to track web traffic and … Continued

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Dummies’ Guide to Google part two – analytics

Can Google Analytics aid your practice’s success? Chris Baker follows part one of his Dummies’ Guide to Google. ‘What gets measured, gets managed,’ said Peter Drucker. Google Analytics is a detailed website analytical package that Google provides free of charge (there is a premium version for a fee) that enables businesses to track web traffic and … Continued

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Dummies’ guide to good design

Chris Baker offers up his top 10 practice marketing design tips. Good design is an important way to differentiate yourself from your competitors, and I would hope to be pushing against an open door with this concept, speaking as I am to an audience of professionals with an interest in aesthetics. Experience has taught me … Continued

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Dummies’ guide to dental awards

Chris Baker gets you ready for the upcoming awards season. I know that many have an opinion on the veracity of awards, but that is a debate for another day. Here, I want to purely consider them from a PR and marketing perspective. And, measured in this sense, they are tremendous! So, how can you … Continued

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Dummies’ guide to events

Considering running an event at your practice? Chris Baker explains where to start. Events can often be suggested by company reps looking to sell more products, but what’s in it for you and your practice? Well, they can be a great way to concentrate patients’ minds about a specific treatment and a specific benefit. Examples … Continued

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Dummies’ guide…to local PR

Are you confused about what is advertising and what PR actually is? Chris Baker clears the confusion. The first point to make in this piece is that I’m talking about editorial coverage (like this article), as opposed to paid-for advertising (which incidentally also features on this page). Advertising does have its place, but PR and editorial … Continued

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