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Can you learn and develop sales skills? Louise Beddow explains how you’re already ‘selling’ to your patients. According to some business commentators, a salesperson is born and not made. Those who excel at it possess an inherent talent that is a prerequisite to any successful transaction – whatever the industry. Others argue we all have…
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Louise Beddow looks at five great ways to give your patients the ultimate dental experience. Your patients’ experience determines how they feel about your practice, and that makes it an important, if not the most important, factor in how successful your practice will be. To ensure you’re delivering a service that meets, and ideally exceeds…
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If something seems too good to be true, it may just be too good to be true, Louise Beddow says. ‘Buy cheap, pay twice’ and ‘you get what you pay for’ are common phrases in the world of the consumer. Indeed, you may even have muttered it to yourself when confronted with some shoddy bridgework…
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Thinking of switching dental plan providers? Finding the best deal can feel a little like booking a budget flight: the true cost of services is not always ‘as advertised’. Louise Beddow explains. Hands up how many of you bit the bullet when it came to paying for holiday flights online, resignedly coughing up for those…
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Louise Beddow gives the inside scoop on the difference finding the right plan provider can make. What do you think are the main benefits of a dental plan? Louise: Well what we do know is that a dental plan encourages patients to attend more regularly, which helps the dentists to focus on preventive care, which…
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Louise Beddow explains how she introduces or revitalises a dental plan in the practices she visits. The practices I work with fall into two main categories. Firstly, there are those who already have a plan but who want to change provider for some reason, often because they feel a plan isn’t working, which is usually…
