Les Jones, Author at Dentistry.co.uk
Les Jones

Les Jones

Author at Dentistry.co.uk

Les Jones is the creative director at Practice Plan, specialist provider of practice-branded dental plans. He has over 30 years' experience of working within the creative and dental sectors in the fields of design, marketing and strategic consultancy. If you are interested in finding out more about how we help practices to become more profitable, call 01691 684165 or visit building.practiceplan.co.uk.
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Setting goals that stretch yourself

Setting goals that really stretch your practice can be a great way to innovate and find new solutions, Les Jones says. This coming September, I, along with four great friends – Sheila Scott, Chris Barrow, Ashley Latter and Simon Tucker (you might recognise some or all of those names!) will be cycling from Land’s End … Continued

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Where’s the weak link in your brand?

Les Jones looks at the importance of keeping your brand consistent and the dangers if you don’t. Brands are fragile things. They can take a long time to build but they can be undermined in a matter of minutes or seconds. To take a sporting analogy – you’re only as good as your last game. … Continued

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The fajita effect

Many dental practices are forgetting that the customer is king (or queen), Les Jones says. If you’ve ever ordered fajitas in a restaurant, you’ll know that they don’t normally arrive at your table as a fully formed meal. Instead, they arrive as a set of separate components – tortillas, meat, vegetables, cheese, guacamole, sour cream … Continued

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Welcome to the new world

Les Jones explains how technology is improving experiences in and out of dental practices. I recently took a business trip to New York and flew in and out of Newark International Airport in Brooklyn. The inward experience was pretty standard – just a case of getting through the immigration checks. The homeward experience was, however, … Continued

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How to win more business in just three seconds

Les Jones says take some time to really think about your practice brand. First impressions count…a lot! You might have the most wonderful, talented, friendly, patient-focused practice that any prospective patient could ever wish for, but if you’re not communicating those things within the first three seconds of someone landing on your website or having … Continued

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Three top marketing tips

Les Jones presents three top tips on how to approach your marketing activity for your dental practice I support many practices up and down the country with their marketing and you would be surprised how many practices tend to be a little ad hoc with their activity. Normally when business drops off then they tend … Continued

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Rebranding – is it worth it?

Rebranding can be an expensive mistake if it goes wrong, Les Jones says. I read with interest, Michael Watson’s blog on rebranding the other week. In it, Michael references a blog post I wrote recently on branding – a subject I’m passionate about – in which I said that brand is probably more important in today’s … Continued

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What’s your practice USP?

Practices need to shout more about their unique selling points, Les Jones says. Whilst presenting on the Practice Plan Workshop Tour at various locations across the UK, I’ve asked each audience to list three ways in which their practice is distinctly different from their competitors – in other words, what are their unique selling points … Continued

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The expectant consumer

Today’s consumer expects the best, Practice Plan’s creative director, Les Jones, explains why and what you should be doing to provide excellent customer service. I’ve sat in a restaurant with my father, when he’s been given the wrong meal – a beef dish instead of the chicken he ordered. It was only when he was … Continued