Les Jones

Les Jones

Author at Dentistry Online

Les Jones is the creative director at Practice Plan, specialist provider of practice-branded dental plans. He has over 30 years' experience of working within the creative and dental sectors in the fields of design, marketing and strategic consultancy. If you are interested in finding out more about how we help practices to become more profitable, call 01691 684165 or visit change.practiceplan.co.uk.
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Welcome to the new world

Les Jones explains how technology is improving experiences in and out of dental practices. I recently took a business trip to New York and flew in and out of Newark International Airport in Brooklyn. The inward experience was pretty standard – just a case of getting through the immigration checks. The homeward experience was, however,…

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How to win more business in just three seconds

Les Jones says take some time to really think about your practice brand. First impressions count…a lot! You might have the most wonderful, talented, friendly, patient-focused practice that any prospective patient could ever wish for, but if you’re not communicating those things within the first three seconds of someone landing on your website or having…

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Three top marketing tips

Les Jones presents three top tips on how to approach your marketing activity for your dental practice I support many practices up and down the country with their marketing and you would be surprised how many practices tend to be a little ad hoc with their activity. Normally when business drops off then they tend…

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What’s your practice USP?

Practices need to shout more about their unique selling points, Les Jones says. Whilst presenting on the Practice Plan Workshop Tour at various locations across the UK, I’ve asked each audience to list three ways in which their practice is distinctly different from their competitors – in other words, what are their unique selling points…

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The expectant consumer

Today’s consumer expects the best, Practice Plan’s creative director, Les Jones, explains why and what you should be doing to provide excellent customer service. I’ve sat in a restaurant with my father, when he’s been given the wrong meal – a beef dish instead of the chicken he ordered. It was only when he was…

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Your branding or another’s?

Les Jones talks branding and presents the case for practice branded patient plans. The benefits of introducing a patient membership plan into your practice are well documented – more regular and predictable income, increased loyalty from your patients and an increased uptake in treatment plans, are just a few, but there are many more. One…

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Five top marketing approaches for your dental practice

Les Jones, creative director from Practice Plan, discusses five top tips on how to approach your marketing activity for your dental practice. I support many practices up and down the country with their marketing and you would be surprised how many tend to be a little ad hoc with their activity. Normally when business drops…

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Are you in it for the long term?

Long-term relationships are key to a successful dental membership plan, says Practice Plan’s Les Jones The retail environment has changed beyond recognition of the past twenty years. Traditional boundaries between sectors have become increasingly blurred and the growing influence of technology coupled with an explosion in online retail has revolutionised the way in which we,…

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Packing a punch at the Dentistry Show

Practice Plan reveals what’s in store in the Dental Business Theatre during this year’s Dentistry Show. It has recently been announced that Practice Plan, the UK’s specialist provider of practice-branded patient membership plans, will be hosting the Dental Business Theatre at this year’s Dentistry Show on 22 and 23 April at the NEC in Birmingham.…

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How to take a financially painless holiday

Les Jones reveals what you can do to generate income when you’re not working. If you are the owner of a small dental practice, taking time off to go on holiday can be a painful financial double whammy. Not only do you have the cost of the holiday to contend with, but you also have…

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How to create stretch goals for your dental practice

Les Jones explains why and how you can create goals for your dental practice. Goal setting is a powerful process for thinking about the ideal future for your dental practice, and for motivating you and your team to turn those visions into a reality. Whether short or long term, they provide a clear understanding of…

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Building a model dental practice

Les Jones explains a simple planning model that will help you to devise a powerful strategy for the future of your practice. Ask yourself this question: Do you have a very clear, compelling and exciting vision for the future of your practice that has been well communicated to your team? If your answer is representative…

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How to avoid big marketing mistakes

Les Jones, marketing director at Practice Plan, talks marketing mistakes and how you can avoid them. For most dental practices, marketing remains an ad hoc, reactionary activity where common mistakes are repeatedly made. But as the dental environment becomes ever more competitive, effective marketing will impact on your ability to differentiate your practice to attract…

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Five top tips to increase treatment plan uptake

What do you do if plan uptake is not quite at the level you want? Les Jones shares some tips to get you thinking. For many practices, the challenge of increasing their income is one that can be a significant preoccupation. Increasing the number of new patients to address gaps in an appointment book is…


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