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Paul Green looks at how to get the best performance out of each member of your team. So you have two nurses. Rita is great. She’s been with you a few years, and behaves exactly as a great nurse should. She’s friendly, has great customer service skills, smiles a lot and generally has a positive…
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Paul Green looks at how to manage your time better and achieve more. I recently met up with David, a friend of mine, to talk about his business. He’s not a dentist, but has a similar set of frustrations to many practice owners. His business does well but it’s a lot of work. He has…
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Paul Green looks at how to get a better return on investment from social media. Earlier on this year, Facebook reached a major landmark for the first time. On Monday 24 August, one billion people logged into Facebook on the same day. To put that in perspective, that’s one in seven people on the entire…
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Paul Green looks at a smarter way to recruit qualified staff. I’ve been working with independent practice owners helping them grow their businesses for a long time now. And do you know what the most common barrier to growth is? It’s you. The way you think and act directly determines the results that you get…
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Paul Green looks at why it makes good business sense to buy website traffic. There is a new website traffic paradigm that has become dominant in UK online marketing over the last year. In 2014 I could have given you 10 or 20 different ways to generate good quality traffic. These days, you should focus…
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Paul Green outlines a five-step strategy that ensures every hour you spend working on your business is productive. If you talk to enough practice owners about how their businesses are performing, you start to notice anomalies. For example, you spot that the ones who are struggling with their business typically work just as hard as…
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The pressure’s on to get recruitment right, says Paul Green. I wrote about managing difficult staff in a previous article, and this time I’d like to discuss how you can solve ‘attitude’ problems right at the start – by hiring the best people. It only takes one bad staff member to poison what could otherwise…
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You should never forget that your staff are there to help you, says Paul Green. One of the best things about my work is that I get to visit lots of dental practices all around the UK. And as I’m sat waiting to meet the practice owner, I get an insight into what it must…
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You can’t base good marketing on your own preferences; you have to base it on what works these days and what gives you the best return, says Paul Green. Marketing a dental practice was a hell of a lot simpler 15-20 years ago, that’s for sure. You’d put up a sign saying ‘dentist’ on your…
