Shaz Memon

Shaz Memon

Author at Dentistry.co.uk

Shaz Memon is the creative director of Digimax Dental – a dental marketing agency, and has worked with leading dental and non-dental names. Digimax specialises in dental marketing, dental website design, dental SEO and dental branding and recently facial aesthetic marketing through his new brand Digimax Derma. What makes Shaz Memon and Digimax Dental unique is that they can use non-dental industries to infuse creative expertise into dental marketing for their clients. Digimax’s clients include House of Fraser, Mcdonalds, Formula One, James Caan and Caffè Concerto. Shaz specialises in offering bespoke, creative, high-end design solutions that encompass branding, website design, top Google rankings, emarketing and more – just for dentists. Digimax Dental is one of the world’s highest rated dental marketing agencies.
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Insensitive Instagram posts during the coronavirus pandemic will not help your brand

Save your brand by supporting, not selling, during the coronavirus pandemic, Shaz Memon says. The government finally announced a forced closure for schools, pubs, restaurants, cafes, gyms and other businesses. We seem to be living an apocalyptic movie, a scary reality day by day, with many of us still in disbelief with what is going on. … Continued

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Boring websites lose patients

Shaz Memon gives his quick tips to keeping your dental website informative, engaging and entertaining. Not all of us are blessed with the natural ability to tell a joke. Nor are we all great storytellers. Like many clinicians, whilst you might excel in the practice of dentistry, you may feel less confident in your ability … Continued

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How to collect 100 Google reviews in six months, with three easy-to-follow email templates

Are you asking your patients to leave Google reviews, Shaz Memon questions. Good communication lies at the heart of dentistry. And there is an expectation on those working within the industry to engage with clarity and honesty. Running a successful practice relies on a team who are confident in effectively handling any challenging conversations with … Continued

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Nine reasons your practice needs Whatsapp and a mobile phone

Shaz Memon explains why Whatsapp could help change the way your practice communicates with patients. The way in which we communicate is constantly changing. This change is powered by technology that creates new and ever-increasing digital opportunities to interact. As business owners we must meet the needs of the changing habits of an ‘always switched … Continued

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What can a dental website learn from Amazon?

Shaz Memon describes what makes the perfect dental website. What is it about Amazon that makes the whole online shopping experience so appealing? Aside from its seamless purchasing and returns services, Amazon communicates to us our ‘purchase beacons’ within moments of searching its site, personalising the complete consumer journey. This is a term I coined … Continued

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Fear of missing out – is Christmas the ideal time for a social media detox?

Shaz Memon explores whether Christmas could be the perfect time for a social media detox. The essence of good online dental marketing lies, of course, not only in the quality of content of your social media posts, but also in their frequency. Posting regularly maximises opportunities for dentists to promote their practice to potential patients … Continued

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How high quality practices weaken their brand by using the word ‘free’

Dental marketing expert, Shaz Memon, shares nine ways to offer complimentary care to your patients. ‘Free’ is a hugely powerful and persuasive concept. The notion of boosting sales with giveaways, bonuses and complimentary gifts and services is a popular marketing strategy for many businesses. Commonly known as the ‘reciprocity principle’, the idea is that people often … Continued

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Thirteen ways to make your practice more green

With an environmental movement gathering momentum in dentistry, Shaz Memon suggests ways dental practices can be a little more green. And so it seems that, in a world more focused on environmental issues than ever before, the Green party entered the European political arena as likely ‘kingmakers’. With a surge that revealed its strongest ever showing yet … Continued

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How to find the men in your patient base

Shaz Memon explains how your marketing might be missing out on 49% of the population. British cultural perceptions of masculinity are slowly edging away from the idealised archetypes, with their archaic associations with power and strength, and heading for more enlightened paths. Notwithstanding the results of a 2018 Yougov poll (futuremen.org) – which revealed that … Continued

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How to market facial aesthetics

If a tailored approach to facial aesthetics is the epitome of excellence in clinical care, then the marketing of it should reflect this bespoke outlook. Shaz Memon explains. As with dentistry, when it comes to facial aesthetic procedures, it remains imperative that clinicians tailor treatments specifically to their patients. Employing a minimally invasive strategy, there … Continued

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Practices are not working hard enough to prevent negative online reviews

 Shaz Memon explains how to tackle negative online reviews I often find myself on the receiving end of a call from a panicked principal, seeking advice on how to handle a negative Google review. After discussing the issue at length, often we draw the conclusion that it could have been prevented and dealt with in-house before the … Continued

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Brace advertising enforcement notice – what dentists need to know

Shaz Memon explains why it might be worth revisiting what your practice says about teeth-straightening. Dentists beware – your website might be breaching new restrictions laid down by advertising watchdogs over what you can and cannot say about the teeth-straightening options your practice offers. The treatment claims of orthodontic systems have recently come under close … Continued