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Shaz Memon questions whether practice owners should run their own Instagram accounts as well as a business account. ‘I don’t want the practice to become about me, that’s not a saleable business!’ Every so often, I will speak to a practice owner, and they are pretty clear that they do not want to put their…
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In his first Marketing Expert column, Shaz Memon provides the ultimate dental SEO guide, breaking down SEO for dental practices. This guide is for you if: You have heard of SEO (but don’t know what it is) You are interested in having your dental website appear high on Google You’re using an SEO provider You…
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Shaz Memon reveals eight key dental marketing tactics to help you survive this winter and a potential second wave. We are living in uneasy times. Whilst the number of people known to be dying with coronavirus is in decline, we have all been warned that, without continued government intervention and the concerted efforts by all…
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Shaz Memon explains why now is the time to nip the ‘cancellation culture’ phenomenon in the bud. It’s fair to say that many of us feel much of 2020 has been cancelled in one way or another – or at least postponed. This pandemic erased a lot of our plans – from holidays to marking…
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As practices reopen, Shaz Memon considers how some practices are making a success of the return to work from a dental marketing perspective. Dentistry is all about transparency – in what dental treatments can achieve (as well as not achieve), in the practice’s pricing, in its culture of openness and in the quality of care.…
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Shaz Memon explains how staying digitally active as practices start reopening will help keep you up to date and support your patients too. In a rapidly changing environment, we are often torn between taking immediate action or waiting to offer a more considered response. Confronted with a threat, dilemma or challenge, we can feel…
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Be kind to others. Be kind to yourself: what COVID-19 can teach dentists about mental health and social media. It’s Mental Health Awareness Week this week (18-24 May). Hosted by the Mental Health Foundation, the theme for this year is ‘kindness’ – perfect serendipity in the current climate. Ultimately, one hopes the positive ideals of…
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It’s time to transform your business by evaluating opportunities at this time of crisis, Shaz Memon suggests. ‘Success is where preparation and opportunity meet.’ The business may have its doors shut, or on a skeleton emergency service right now, but you don’t have to be seeing patients or clients to be ‘working’. We all know…
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Save your brand by supporting, not selling, during the coronavirus pandemic, Shaz Memon says. The government finally announced a forced closure for schools, pubs, restaurants, cafes, gyms and other businesses. We seem to be living an apocalyptic movie, a scary reality day by day, with many of us still in disbelief with what is going on.…
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Shaz Memon gives his quick tips to keeping your dental website informative, engaging and entertaining. Not all of us are blessed with the natural ability to tell a joke. Nor are we all great storytellers. Like many clinicians, whilst you might excel in the practice of dentistry, you may feel less confident in your ability…
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Shaz Memon gives five simple ways to help bring your Instagram profile to life for potential dental patients. We are craving human connection more than ever before. Relationships give us the feeling of belonging as well as a sense of identity. In the digital world, it is easy to lose the essence of those all-essential…
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Your dental practice website needs credibility, originality and engagement if it is to succeed, Shaz Memon says. At face value, a dental practice website has one key function – to provide information to the user and lead them on a journey into your practice as quickly as possible. Yet, in an age of ever-evolving technology,…
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Are you asking your patients to leave Google reviews, Shaz Memon questions. Good communication lies at the heart of dentistry. And there is an expectation on those working within the industry to engage with clarity and honesty. Running a successful practice relies on a team who are confident in effectively handling any challenging conversations with…
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Shaz Memon explains why Whatsapp could help change the way your practice communicates with patients. The way in which we communicate is constantly changing. This change is powered by technology that creates new and ever-increasing digital opportunities to interact. As business owners we must meet the needs of the changing habits of an ‘always switched…
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Shaz Memon describes what makes the perfect dental website. What is it about Amazon that makes the whole online shopping experience so appealing? Aside from its seamless purchasing and returns services, Amazon communicates to us our ‘purchase beacons’ within moments of searching its site, personalising the complete consumer journey. This is a term I coined…
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Shaz Memon explores whether Christmas could be the perfect time for a social media detox. The essence of good online dental marketing lies, of course, not only in the quality of content of your social media posts, but also in their frequency. Posting regularly maximises opportunities for dentists to promote their practice to potential patients…
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Shaz Memon explains how to create a successful Instagram account that will work for your practice. The strength of a brand lies in the passion and consistency of the voice that promotes it, ensuring familiarity and long-lasting appeal. And, whilst delegation and team work are core principles of the business of dentistry – think scope of…
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Dental marketing expert, Shaz Memon, shares nine ways to offer complimentary care to your patients. ‘Free’ is a hugely powerful and persuasive concept. The notion of boosting sales with giveaways, bonuses and complimentary gifts and services is a popular marketing strategy for many businesses. Commonly known as the ‘reciprocity principle’, the idea is that people often…
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Shaz Memon gives his four steps to changing the branding of your dental practice. There is so much more to choosing a name than how well it rolls off the tongue. As Prince Harry and Meghan Markle recently discovered, everybody has an opinion about titles – and not all of them supportive in the choices made.…
