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Tim Caudrelier asks, should your marketing strategy change depending on whether your practice is brand new or well established? For any business that relies on the custom of the public, it is essential that people know about it and what it offers. Particularly when a new business opens, loud and widespread advertising is necessary to encourage…
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Tim Caudrelier of 7connections presents the seven steps of customer value optimisation and how they can be used to grow your dental practice There are three ways to grow a business: increase the number of customers; enhance the average transaction value per consumer; and raise the number of transactions per customer. To achieve this in…
Posted in Posts
The patient’s experience should remain at the forefront of any marketing strategy, says Tim Caudrelier. Dentistry is a healthcare profession with a two-fold role – to provide a healthcare service to patients and to make a profit (Finkbeiner and Finkbeiner, 2015). The relationship is often thought of as being complicated and contentious, but with a…
