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Chris Barrow explains how to ensure your marketing hits the right notes and isn’t a one hit wonder Regardless of a company’s size or industry, it is impossible to achieve success without customers. The activity of attracting customers, or marketing, can therefore be considered the ‘central dimension of the entire business’, according to management guru…
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A former student of Dr Richard Cure’s, Runa Mowla-Copley had the pleasure of interviewing the man himself. Dr Cure is head of Dentistry Studies as well as course and clinical director in orthodontics at the University of Warwick Firstly, what motivated you to become an orthodontist? I became increasingly fascinated by the ‘problem solving’…
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Is your practice in need of a fuel injection? Seema Sharma explains how to boost and then sustain growth and improvement There is always scope to boost performance, and it’s up to a good leader to identify and eliminate the bottlenecks that hinder progress. In his book, The Goal, Dr Eliyahu M Goldratt puts forward…
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Adam Bernstein examines cost-saving tactics to ensure dental practices are getting the right energy consumption from suppliers With the sheer number of energy related stories in the media, including the dire warnings that the UK is close to having minimal spare capacity to generate electricity, it shouldn’t come as a surprise that dental practices need…
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Ashley Latter looks at why some patients base their entire decision-making process on cost alone If discussing fees with patients is an area that you find challenging, you are not alone. When people purchase everyday products and services, price is seldom the main issue – there are always other, more important factors. However, to contradict…
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Some orthodontic practices are better at marketing than others, but, Malcolm Counihan asks, how hard is it to join the winners? Orthodontics is a niche service. There just aren’t that many ‘proper’ orthodontists around and it’s worth remembering that is valuable and worth shouting about. Back when FooCo launched the idea was to produce videos…
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If your practice had to close for a period of time, would your insurance policy be fit for purpose, asks Dino Charalambous Your business has been going well and your turnover has increased, making more profit. What you may not have taken into account is to review your practice insurance, in particular the business interruption…
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When treating adolescent patients, it is difficult to decide whether parents should be allowed into the surgery. Colin Wallis explores a range of issues that need to be considered There are few topics in practice management that are more controversial than those concerning the presence of parents in the surgery during clinical procedures. Several aspects…
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Denplan has announced its sponsorship of the Private Dentistry Awards for 2015. This is the first year that Denplan has sponsored these awards, which provide an opportunity for individuals, practices and dental teams to nominate themselves in a variety of categories which recognise excellence in private dentistry. The awards are judged by a highly respected…
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Creating excellent form and function is the vision of Neil Counihan, practice principal at Metamorphosis Orthodontic Clinic. He tells us how he aims to provide the very best for his patients The first impression you get when you enter the Metamorphosis orthodontic clinic is a feeling of professionalism with a clean, airy and contemporary style.…
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Creating efficient systems will be the cornerstone of your practice’s success, says Seema Sharma All businesses have two ways to generate revenue: selling services or selling products. Revenues in dental practices come predominantly from delivering dental services, ie, selling time. Time is required for both service design (creating strategy) and service delivery (implementation of that…
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Understanding what’s at the heart of your business can help you realise where you’re going and why, argues Kevin Rose In a Private Dentistry How I Did It article, which showed the stunning transformation of a practice in Hampshire, once the newly refurbished doors were opened, owner Richard Budworth swiftly realised that although things were…
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Reel in a good reputation for your practice by making the most out of local media, says Gemma Barker Dentistry is featured in the media more now than ever before, and this is something that a savvy dentist will capitalise on, to raise the reputation and profile of the practice. The Chartered Institute of Public…
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After only a couple of months since the announcement of its launch The European Aligner Society is already celebrating several exciting milestones as it progresses towards fulfilling its initial aims. The Society was created to provide continuing information about developments in clear aligner therapy, and develop a strong backup to the formal training that takes…
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Insurance should be regularly reviewed to ensure that adequate cover is provided and that it remains relevant to the practice’s needs, says Richard McEwen Insuring your business with the best possible terms and cover is hugely important, yet it is all too easy to simply agree to the first set of renewal terms received and…
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Managing expectation can mitigate the risk of patient complaints in orthodontic treatment, says UK-wide dental defence organisation MDDUS MDDUS has encountered cases where patient complaints have arisen due to patients’ expectations being unrealistic, particularly with short-term orthodontic treatment. “Many patients have high expectations when it comes to orthodontic treatment. Dentists need to manage these expectations,…
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Richard Lishman explains how creating a balanced risk profile doesn’t have to be a juggling act What do we mean when we talk about portfolio rebalancing? Imagine Dr Jones is a dentist who has four types of asset – cash, equity, residential property and commercial property. This year, although cash investments will have stayed fairly…
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Nigel Jones explores the possibilities for maximising practice profits in the future It’s been a difficult few years in which, according to the 2014 LaingBuisson market report in to dentistry, the value of private dentistry in the UK shrank by 22%. However, driven by a combination of mounting confidence in the economy and things looking…
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Ashley Latter considers the factors that play a role in a patient’s decision to buy a product or service Two fundamental issues that dentists seem to require the most help with are discussing fees and dealing with price objections – both of which can ultimately lead to regular undercharging of patients. Almost without exception, dentists…
