Direct to Consumer

Smile Direct Club was a ‘disaster waiting to happen’

Following Smile Direct Club’s closure, the dental profession discusses the risks it posed to patient safety and the role of…

Dentistry

Dental profession calls out harmful aligners

‘As a dental profession we need to unite and create awareness’: Following the increasing demand for direct-to-consumer aligners, three dentists…

Orthodontics

Scaling your aligner practice: offer a real alternative to direct-to-consumer aligners

Aalok Shukla explains how dental practices can compete with direct-to-consumer aligner companies, and grow their aligner business. Invisible aligners are…

Orthodontics

Sponsored

The straight and narrow – direct-to-consumer orthodontics

Emma Laing discusses the direct-to-consumer orthodontic boom and encourages clinicians to highlight possible dangers to patients. We are in so…

Orthodontics

BOS speaks out about to direct to consumer aligner boom

We speak to Anjli Patel, director of external relations at the British Orthodontic Society, about the recent boom in direct…

Orthodontics

Direct to consumer orthodontics still needs face to face interaction, GDC says

Direct to consumer orthodontics should still include face to face interaction before treatment begins, the GDC says. A recent growth…

Orthodontics