A new dental association has been launched in response to the increasing public demand for teeth whitening.
The British Dental Bleaching Society (BDBS), was launched at the World’s Aesthetic Congress on Friday by Linda Greenwall, editor of Aesthetics Dentistry Today and a specialist in prosthodontics and restorative dentistry.
Chaired by Ms Greenwall, the BDBS board includes representatives of the British Academy of Cosmetic Dentistry (BACD) and the European Scientific Committee on Cosmetic Products and Non-Food Products Intended for Consumers (SCCNFP).
The BDBS aims to ‘educate dentists and the entire team about bleaching and teeth whitening’ whilst meeting the needs of dentists who want to stay up-to-date and informed of the latest clinical procedures, techniques and rulings, Ms Greenwall said, as well as lobbying for stricter enforcements of rulings over who can administer teeth bleaching.
She added: ‘The public are going to protected by our proposals’ and ‘significant changes’ in how teeth bleaching is controlled by dentists will means the public can ‘get their teeth whitened properly and safely’.
The Society will also provide training, with hands-on sessions, formal lectures and seminars in treatment planning, and actively encourage dentists to use evidence-based techniques and materials to achieve the best bleaching results for patients.
Ms Greenwall said she could foresee ‘dental hygienists being ‘highly involved in the treatment’.
A website was also launched – BDBS.co.uk – which contain a general public section to inform them as well as members of the dental profession.
The eight members of the committee include Sir Paul Beresford as Secretary, Mervyn Druian as treasurer and James Goolnik as the British Academy of Cosmetic Dentistry representative.
There will also be links to the latest scientific research on tooth whitening.