The marketing campaign for BDTA Dental Showcase 2011, complete with its very own little dental man, is now live!
The campaign has been developed in response to feedback from the dental industry.
Research by the BDTA has consistently shown that people visit Showcase to see what’s new, broaden their knowledge and take advantage of special offers, all of which are clearly conveyed through the campaign.
The crisp, clean advertisement design is in line with the general style of previous award-winning Showcase adverts which have proved popular amongst the trade and profession in the past.
Tony Reed, executive director, sas: ‘The marketing campaign for Showcase 2011 enables us to communicate the key benefits of visiting Showcase and uses fun imagery to get the message across.
‘As the UK’s largest dental exhibition, Showcase really is ‘Your one-stop dental shop’.’
BDTA Dental Showcase 2011 takes place at the NEC, Birmingham from 20-22 October 2011. For further information on the UK’s biggest dental exhibition, visit www.dentalshowcase.com.