Everyone talks about meeting and exceeding customers’ expectations yet it is rarely achieved.
Despite it being inexpensive to implement and requiring only the most basic of approaches, it is rarely well executed in practice in this country.
However achieving true customer satisfaction probably generates the greatest return of any sales or marketing activity a practice can undertake.
To address this yawning gap, Lina Craven of Dynamic Perceptions is staging a series of two-day workshops this autumn aimed at the entire team.
During the course, participants will learn how to create and deliver the kind of culture, processes and practices that underpin an effective new patient process and truly utilise the role of treatment co-ordinators.
Lina Craven set up Dynamic Perceptions after arriving from the USA, where the role of treatment co-ordinator is highly valued, to find that no such function existed in UK practices.
She set about educating dental professions about the benefits of improving the efficiency and profitability of the practice by training members of the team to become treatment co-ordinators.
As a result, the practices saw an upswing in case acceptance ratios and a marked improvement in patient satisfaction and recommendations.
Delegates will be able to earn 10 hours of verifiable CPD over the two days of the workshop which are taking place in the autumn:
• Orthodontic practices: September 1 and 2 – Hotel Du Vin, Henley on Thames
• Orthodontic practices: Septemer 8 and 9 – Stormont Hotel, Belfast
• Dental practices: October 14 and 15 – Hotel Du Vin, Henley on Thames
As places are limited and with entire teams attending, reserving a place early, before the summer break is strongly recommended.
For more information, Dynamic Perceptions can be contacted on 01296 748692 or [email protected]