Periproducts was in the pink this Showcase as it launched its Go Pink campaign to raise funds for a breast cancer charity.
With Stand R01A was piled high with pretty pink cup cakes and flutes of pink bubbly and the marketing team wearing complementary pink ties and brooches, marketing experts Ann Generlich and Jane Jaroudi announced the company’s campaign in aid of Breakthrough Breast Cancer.
Go Pink sees the Retardex oral sprays turn blush, too – and for each one sold, 30p will be donated to the charity.
Periproducts has also encouraged dental practices across the UK to sign up to the charity’s fundraising packs and hopes to raise £60,000 towards genome research.
Jane Jaroudi, Periproducts sales marketing manager, said: ‘One in three women will suffer with breast cancer so everyone is likely to know someone who has been affected by it.. This in an important cause.’