15,000 ‘Smileys’ to giveaway!

If you witnessed scenes like this in 2012 and wondered how you could join in…

Well, today we have your answer. To mark the unveiling of National Smile Month 2013, campaign organisers the British Dental Health Foundation are giving away 15,000 ‘Smiley’s’ on a first-come first-served basis.

The first 3,000 eligible organisations who submit their interest on the National Smile Month website will each receive five free ‘Smiley’s’ as well as a campaign guide packed with information on how to get the best out of this year’s campaign.

In its simplest form, National Smile Month promotes three key messages for great oral health:

– Brush for two minutes twice a day with a fluoride toothpaste;

– Cut down on how often you eat sugary foods and drinks;

– Visit the dentist regularly, as often as they recommend.

But there’s more. After the success of the ‘Smiley’ in 2012, Director of Educational Resources at the Foundation, Amanda Oakey, expects the re-vamped campaign icons to be a similar success this year.

She said: “The feedback we received from those who took part in last year’s campaign was extremely positive. People were absolutely thrilled with the Smileys. They’re fun, they’re educational and they are a great way to get people talking about oral health.

“Behind the smiles there are still some important oral health messages to remember. That’s why our Smileys have the Foundation’s three key messages to improve oral health on them. We hope more people than ever before will take part in National Smile Month and help to educate as many people as possible about how to gain and the benefits of great oral health.”

The campaign runs from 20 May to 20 June and is once again sponsored by Wrigley, Listerine and Oral-B. To find out more about National Smile Month and to register for five free Smileys, please visit www.nationalsmilemonth.org/

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