Articles, Dentistry

Accelerate your marketing and send your profits soaring

Join Les Jones for his one-day marketing workshops being held around the UK throughout September, entitled 'How to market your dental practice'. This no-nonsense ‘does what it says on the tin’ approach to the event title is echoed in the presentation style and workshop content. No blue-sky theories, just practical and proven marketing advice that can be implemented immediately, for relatively little cost.

Les is well-known in the industry and has headlined at several dental events over the last 12 months. He has more than 30 years’ experience of working in the creative industry and has been working within dentistry for more than five years. He is a professional designer, photographer, writer, business speaker, the editor of Business of Dentistry Magazine and the marketing director of Practice Plan.

Questions answered

Les’ workshops are highly visual, thought-provoking and are dedicated specifically to improving the marketing skills of dental practice teams. He will provide answers to many of the most common marketing issues faced by dental practices, including: 

  • How can I boost my patient referrals?
  • How much should I be spending on marketing?
  • How can I assess the effectiveness of my marketing campaigns?
  • Which marketing collateral is most effective and how can I improve ours?
  • How can I enhance our website?

Les’ presentation will answer these questions and more, taking you through everything a dental practice team needs to know about marketing. From understanding your target market and setting marketing KPIs (key performance indicators), to creating your marketing proposition, exploring routes to market and understanding branding, Les will give you creative inspiration to try out new marketing ideas and will show you how to track the success and develop a measurement culture within your practice – he’ll not only tell you how to gather your data, but also what decisions you should be making based on the results! 

Instant practical advice

Speaking of the events, Les commented: ‘Having visited a significant number of dental practices over the last few years, I have a great understanding of the issues commonly faced by practices when they’re trying to improve their marketing. My workshops will address these issues and give delegates practical advice on ways in which they can move forward with their marketing, overcoming barriers that previously hampered their efforts. The entire workshop will be focused on practical advice that can be implemented immediately, not convoluted theories that you’ll have to plan years in advance for!’

Les’ workshops will take place in the following locations: 

  • Birmingham – 10 September
  • Manchester – 12 September
  • Southampton – 30 September.

And there’s more dates and locations to be announced soon, so keep an eye on the Practice Plan website.

Les Jones is marketing director at Practice Plan. He has worked as a professional graphic designer, photographer, writer and business speaker for more than 25 years, and in the dental industry for the past four. Les is also editor of The Business of Dentistry Magazine.

If you’d like to be inspired to take a more creative approach to your marketing and communications, book your places today by visiting www.practiceplan.co.uk/events or call 01691 684135.

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