Invisalign has changed the lives of over two and a half million people, and so it believes these people should be at the heart of its brand.
This is the reason why the company is looking for someone to become one of the 'new faces' of Invisalign; it is looking for someone whose life has been transformed by their new smile.
The new faces of Invisalign will head to Paris for a complete style makeover. Professional stylists will give them the hair and make-up that their new smile deserves.
Once they have received the star treatment, a top fashion photographer will capture stunning images that will be used in Invisalign’s marketing materials and on the Invisalign website.
As well as exposure across Europe, the faces of Invisalign will also be featured in press and social media coverage, looking at their transformation and their story.
If a patient has already completed treatment, why not ask them to tell Invisalign their story?
To enter, simply complete the entry form and submit high-resolution photos of themselves before and after their Invisalign treatment (taken by the Invisalign provider).
Photos need to include one full head shot as well as one profile shot, both before and after treatment.
Images must be high resolution, all the same size and using the same background (as far as possible).
Stories are to be submitted in no more than 500 words and before 31 August this year.
Invisalign judges will then assess the stories before selecting the winners.
The winners will be announced later this year on 12 November at a press launch at the National Portrait Gallery in London.
Visit Invisalign's website for further details and to apply at www.invisalign.co.uk/mystory.