Philips’ sonicare Airfloss – the handheld electronic interdental cleaning device, has been announced as one of the winners of the 2014 Pride Institute Best of Class Technology award in dentistry.
The Pride Institute states that the awards ‘recognise the exemplary products and technologies that are rapidly redesigning approaches to patient care and practice management.’
After a year of individual analysis and review, a panel of technology experts who make up the Best of Class advisory board come together to share their findings and vote on the products and technologies they feel best embody these criteria.
The voting process is completely unbiased, and to ensure impartiality, advisory board members are required to divulge any paid relationships with manufacturers.
They are also ineligible to vote in any category in which they have a consulting relationship with a company.
If the board members cannot identify a clear leader in a particular area, no award is given for that category.
The design brief for Sonicare Airfloss was to make it easy for patients who do not floss, to effectively, yet gently, remove plaque in hard-to-reach interproximal areas, reducing gingivitis and improving gum health.
For more information, contact Philips on 0800 0567 222 or visit the website www.sonicare.co.uk.