Martin Gilbert, head of compliance at Chrysalis Finance, discusses the ethical side of lending.
Consumer credit has been transformed over the years into a universally accepted way of providing goods and services. In fact, to realise just how far the cultural acceptance of credit has travelled one needs only to look at the increase in home ownership, which only came about with access to mortgage lending for everyone.
So with this evolution, why are some dentists still concerned with offering patient finance via a third party, and what happens when the desire for immediate indulgence intersects with the provision of a professional service?
Offering patients a solution that lets them finance the treatment they desire does not call into question your professionalism. Quite the reverse, it in fact provides patients with exactly the sort of options they should be given when you make a clinical recommendation, for instance by offering a patient the choice between a bridge or an implant.
Consumer finance is an accepted part of modern-day life and something that consumers demand and expect. Offering patients a solution that overcomes the cost objections to treatment is helping to create an environment where patient needs are central, professionalism is paramount and businesses can thrive.
For more information visit Chrysalis Finance at the Dentistry Show 2015 stand E55 or if you are unable to attend please call 0333 32 32 230 or visit www.chrysalisfinance.com.