Oral-B recently unveiled its latest innovation that sets a new oral care standard: Oral-B Genius, a first-of-its-kind intelligent brushing system.
Oral-B Genius features Position Detection Technology, which combines cutting-edge motion sensor technology located in the brush, and video recognition using the smartphone’s camera, to track areas being brushed so that no zone is missed. Patients receive instant feedback on the brushing of each zone of the mouth via the Oral-B app 4.1, including guidance on pressure applied and brushing duration. These features, combined with the Oral-B Oscillating-Rotating-Pulsating Technology and the round brush head, are designed to help patients improve their oral health.
Helping patients brush at their very best
Louis Mackenzie, GDP and clinical lecturer at the University of Birmingham School of Dentistry, commented: ‘Optimal tooth brushing is a fundamental component of oral home care routines for all dentate patients. However, non-uniform brushing techniques can result in both under- and over-brushing in certain areas of many patients’ mouths.
‘The Oral-B Genuis and app uses digital guidance technology to bring awareness to what’s actually happening each time patients brush and gives them real-time guidance to improve every brushing session.
‘Now our patients can follow recommended brushing protocols prescribed in practice – with their own professionally guided brushing routines’.
Healthy teeth status through targeted digital guidance
Using Oral-B Genuis, patients are able to actively monitor their brushing routine via the Oral-B app 4.1. This real-time feedback enables patients to brush for the dental professional-recommended two minutes, not apply too much pressure while brushing and, thanks to the new Position Detection, never miss those commonly missed zones.
Oral-B Genius includes best-in-class product features, making it arguably the most intelligent brushing system available:
- • Position Detection Technology: senses and recognises areas of the mouth patients are cleaning via sensors built into the brush in combination with the smartphone. Oral-B research shows up to 80% of people spent insufficient time brushing in at least one zone in their mouth and 60% of people either didn’t brush their back molars at all, or spent insufficient time brushing them. Additionally, up to 40% of right-handed people do not spend enough time in the lower right jaw. Paired with the Oral-B app 4.1, the Position Detection Technology in Oral-B Genius tracks brush position, and shows the user how to brush all zones in the mouth equally and evenly
- Oscillating-Rotating-Pulsating Technology: Oral-B proprietary technology cleans tooth by tooth and its round brush head reaches areas that are often difficult to reach, providing a perfect job
- Triple Pressure Control: excessive pressure during brushing is one of the key reasons for gum tissue abrasions. Some manual patients apply brushing forces two times the recommended pressure, which can be harmful to the gums. This technology protects gums from over aggressive brushing by visually indicating when too much pressure is applied, automatically slowing down the brush head speed and stopping the pulsations. With the Oral-B guidance system, up to 93% of aggressive brushers reduced their brushing force and the time spent brushing with excessive force was reduced by up to 88% (Janusz et al, 2008)
- Professional timer: independent scientific research suggests that it is more important to brush all zones in the mouth evenly, rather than brushing longer (Harnacke et al, 2015). Even when not connected to the app, Oral-B’s professional timer ensures that each quadrant of the mouth is brushed for 30 seconds, to reach the dental professional-recommended two-minute brushing session. People using the Oral-B app brush on average two minutes and 27 seconds, whereas manual brush patients brush on average less than one minute.
More effective brushing sessions
‘Oral-B Genius sets a new standard in the industry, and will forever change how people approach brushing their teeth’, explained Stephen Squire, global marketing director at P&G.
‘It is the next big thing after the introduction of the electric brush overall as it helps eliminate the wrong behaviours in brushing. We made a commitment to digitally connected brushing two years ago and to date we have received almost a million downloads of the Oral-B app.
‘We have built upon that solid foundation to reinforce our position as the world’s leader in oral care technology with the evolution of our intelligent brushing system – the Oral-B Genius.’
Harnacke D, Winterfield T, Erhardt J, Schlueter N, Ganss C, Margraf-Stiksrud J, Deinzer R (2015) What is the best predictor for oral cleanliness after brushing? Results from an observational cohort study. J Periodontol 86(1): 101-107
Janusz K, Nelson B, Bartizek PD, Walters PA, Biesbrock AR (2008) Impact of a novel toothbrush with SmartGuide technology on brushing pressure and thoroughness. J Contemp Dent Pract 9(7): 1-8