It’s a new year and most practices take the opportunity to take stock of the diary and their marketing strategies for the year ahead. In most cases, practices will choose to turn a blind eye to their lapsed patient base, writing them off as a ‘waste of effort’ for their team to concentrate on, and duly focusing on ways to attract new patients to the practice. But it can be said that sometimes attracting new patients can come at significant expense and with little return if executed poorly.
Equally, for many practice owners and managers, the notion of bringing in outside experts to provide assistance in generating business can seem daunting and unnecessary. Will they bamboozle me with jargon? Will they deliver anything at all? How much is this going to cost me? These are just some of the questions practice owners and managers might find themselves wrestling with.