Search form

Feeding the green shoots of recovery

Dean Hallows, commercial director at DPAS, discusses how practices can take advantage of the emerging 'green shoots' of recovery.

The recession that started to bite within the dental market during 2010 has been something of a wake-up call for dentists, who have historically had no trouble attracting new patients and keeping those they already have.

What happened in the years between 2010 and 2013 however, resulted in a lowering of confidence levels across all sectors of society, where even those in work and with low mortgages reduced their outgoings in fear of what might be yet to come. This belt tightening resulted in a contraction of the whole market and, according to Mintel’s (2013) industrial report into dentistry, caused a 7% fall in revenue in the general private dental sector during 2013. Indeed, both NHS and mixed sectors have suffered from the Government’s austerity measures, which reduced public spending, with many patients extending the time between routine appointments and postponing non-urgent restorative care.   

Want to read the rest of this article?

Join now for free

Share this story