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The importance of the right words

Victoria Foster explains why copywriters could help with your marketing.

As practice owners and leaders we know our businesses inside out. From the day-to-day tasks, such as booking appointments, to the more complex issues of cash flow and forward planning, we are familiar with everything that happens – nobody could know more about our practice.

When it comes to marketing material, many principals feel it is natural that they be in charge of writing copy. After all, they have all the facts and figures to hand, they know the practice at every level and they will be able to represent it most accurately on paper, right?

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