Les Jones, Author at Dentistry.co.uk
Les Jones

Les Jones

Author at Dentistry.co.uk

Les is part of the NHS change support team for Practice Plan. With over 25 years’ experience in the creative industry, Les is a professional designer, photographer writer and business speaker. He has been working specifically within the dental industry since 2010 helping dentists increase their profits and sales through simple marketing techniques that engage customers. Contact him for further advice and support on [email protected] or visit www.practiceplan.co.uk/nhs.
Visit Website

Posted in Posts

Where’s the weak link in your brand?

Les Jones looks at the importance of keeping your brand consistent and the dangers if you don’t. Brands are fragile things. They can take a long time to build but they can be undermined in a matter of minutes or seconds. To take a sporting analogy – you’re only as good as your last game. … Continued

Posted in Posts

The fajita effect

Many dental practices are forgetting that the customer is king (or queen), Les Jones says. If you’ve ever ordered fajitas in a restaurant, you’ll know that they don’t normally arrive at your table as a fully formed meal. Instead, they arrive as a set of separate components – tortillas, meat, vegetables, cheese, guacamole, sour cream … Continued

Posted in Posts

Welcome to the new world

Les Jones explains how technology is improving experiences in and out of dental practices. I recently took a business trip to New York and flew in and out of Newark International Airport in Brooklyn. The inward experience was pretty standard – just a case of getting through the immigration checks. The homeward experience was, however, … Continued

Posted in Posts

How to win more business in just three seconds

Les Jones says take some time to really think about your practice brand. First impressions count…a lot! You might have the most wonderful, talented, friendly, patient-focused practice that any prospective patient could ever wish for, but if you’re not communicating those things within the first three seconds of someone landing on your website or having … Continued

Posted in Posts

Three top marketing tips

Les Jones presents three top tips on how to approach your marketing activity for your dental practice I support many practices up and down the country with their marketing and you would be surprised how many practices tend to be a little ad hoc with their activity. Normally when business drops off then they tend … Continued

Posted in Posts

Rebranding – is it worth it?

Rebranding can be an expensive mistake if it goes wrong, Les Jones says. I read with interest, Michael Watson’s blog on rebranding the other week. In it, Michael references a blog post I wrote recently on branding – a subject I’m passionate about – in which I said that brand is probably more important in today’s … Continued

Posted in Posts

What’s your practice USP?

Practices need to shout more about their unique selling points, Les Jones says. Whilst presenting on the Practice Plan Workshop Tour at various locations across the UK, I’ve asked each audience to list three ways in which their practice is distinctly different from their competitors – in other words, what are their unique selling points … Continued

Posted in Posts

The expectant consumer

Today’s consumer expects the best, Practice Plan’s creative director, Les Jones, explains why and what you should be doing to provide excellent customer service. I’ve sat in a restaurant with my father, when he’s been given the wrong meal – a beef dish instead of the chicken he ordered. It was only when he was … Continued

Posted in Posts

Your branding or another’s?

Les Jones talks branding and presents the case for practice branded patient plans. The benefits of introducing a patient membership plan into your practice are well documented – more regular and predictable income, increased loyalty from your patients and an increased uptake in treatment plans, are just a few, but there are many more. One … Continued



Dentistry Trade Partners

Connecting you with the very best