Les Jones

Les Jones

Author at Dentistry Online

Les Jones is the creative director at Practice Plan, specialist provider of practice-branded dental plans. He has over 30 years' experience of working within the creative and dental sectors in the fields of design, marketing and strategic consultancy. If you are interested in finding out more about how we help practices to become more profitable, call 01691 684165 or visit change.practiceplan.co.uk.
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Should you be concerned about losing patients when converting from NHS to private?

‘Dentists, take heart!’ – Anju Jairath, Les Jones and Zoe Close address some common concerns when converting from NHS to private, including the prospect of losing patients. Most people find change unsettling and one of the biggest changes a dentist can make in their professional life is to move from NHS to private dentistry. So,…

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How practice team members can maintain their mental fitness

Les Jones talks to Fiona Ellwood and Laura Hannon about mental wellness and how it can be maintained within the dental practice. Recently, Practice Plan’s creative director, Les Jones, hosted a session on staying mentally fit with Fiona Ellwood BEM, executive director and emeritus chair of the Society of British Dental Nurses, and Laura Hannon,…

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Why there’s never been a better time to make the move from NHS to private dentistry

Les Jones and Zoe Close explain why now is the perfect time to make the move from NHS to private dentistry. Many are currently you unhappy working within the constraints of the NHS and thinking of making the journey towards private dentistry, or leaving the NHS altogether. This live interview is designed with those people…

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Why a well-populated patient plan could make your practice stronger and more crisis resistant

Les Jones explores the loyalty of membership plan patients during lockdown and shares tips on how you can build a successful plan in your practice. As with many other business sectors, the COVID-19 crisis has been devastating for dentistry in the UK. Many practices have been hit hard and it is likely that some may…

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Giving your patients the best journey from the very start

Les Jones explores ways to attract patients and begin building trust before they even visit the practice. Most people think of the customer journey at a dental practice as the patient arriving at reception, then the interaction with the dentist. But, of course, that journey starts a lot earlier. It goes right back to before…

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The future of dentistry – reasons to be cheerful?

Les Jones speaks to Bethany Rushworth about reasons to be optimistic, as well as the challenges that lie ahead Technological changes, digitisation, contract reform, the rise of patients’ savviness and social media, and regulatory requirements. These are just some of the factors that could have an impact on the future of dentistry and shift not…

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Lessons learned from Lejog – preperation

After cycling from Land’s End to John O’Groats, Les Jones explains some of the lessons he learned along the way. I have recently completed the challenge of cycling from Land’s End to John O’Groats (Lejog). I did it with four great mates from the dental sector – Chris Barrow, Sheila Scott, Ashley Latter and Simon…

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Where’s the weak link in your brand?

Les Jones looks at the importance of keeping your brand consistent and the dangers if you don’t. Brands are fragile things. They can take a long time to build but they can be undermined in a matter of minutes or seconds. To take a sporting analogy – you’re only as good as your last game.…

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The fajita effect

Many dental practices are forgetting that the customer is king (or queen), Les Jones says. If you’ve ever ordered fajitas in a restaurant, you’ll know that they don’t normally arrive at your table as a fully formed meal. Instead, they arrive as a set of separate components – tortillas, meat, vegetables, cheese, guacamole, sour cream…


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